bobby & april
a higher love

the story of

higher way travel

Higher Way Travel was founded by former Coffeeshop Travel rep "Amsterdam April" Black—who, for five years, handled all of the travel packages and customer service for the High Times Cannabis Cup in Amsterdam each November—and her husband Bobby Black, the former senior editor of High Times who ran several of the magazine's events and attended more Cannabis Cups than any other staffer at the time.

From the start, it was a stony-book romance: sparks began to fly the moment they met at the 2006 Cannabis Cup—sharing their first kiss on the side of the stage during the awards show. After a three-year, cross-country courtship, the pair got engaged during a romantic Amsterdam canal cruise in November 2009 and tied the knot two years later at one of the first-ever full-fledged cannabis themed weddings.

Over the past 15 years, April and Bobby have attended countless cannabis events and embarked on numerous adventures together: from the deserts of Sedona, The Grand Canyon and Burning Man to the beaches of the Riviera Maya; from the volcanos and cloud forests of Costa Rica to the ancient ruins of Rome, Ephesus, Athens and Chichen Itza; from the coffeeshops of Amsterdam and Barcelona to the bucolic beauty of Vancouver Island and the Emerald Triangle. Their loves of cannabis and travel are surpassed only by their love for each other.

In the winter of 2016, after one of April's old CS Travel customers recommended her to the organizers of the Hawaii Cannabis Expo to book travel packages for their event, she decided to get back into the travel game...and just like that, Higher Way Travel was born. Since then, this cannabis power couple have been putting their years of experience in travel and marijuana events to work for you—offering stoner-proof itineraries and friendly, personalized customer service to ensure that the trip to your chosen cannabis event, vacation or destination is as hassle-free and enjoyable as possible.

April Black

Founder / CEO

Certified yoga teacher and founder of Cannabis Infused Yoga. Former travel coordinator for the Amsterdam Cannabis Cup at CS Travel. Former activities director at Orange Tree Golf Resort (AZ). Has judged over a dozen cannabis competitions internationally, including the High Times Cannabis Cup, Emerald Cup, and Bio Cup.

Bobby Black

Co-Founder / COO

Content director: California Leaf Magazine. Competition director: Leaf Bowl events. Former senior editor, columnist, and 21-veteran of High Times. Executive director: World of Cannabis Museum Project. Host/writer of the cannabis history podcast & blog Cannthropology. Former editor: Greenleaf, Sensi magazines.